TR China marketing dedicated to documenting the growing popularity of Chinese brands and sharing their strategies for success. We also share key consumer and content trends.
Why should you care about Chinese brands?
Within China, many of them have already become category leaders and formidable competitors to renowned global brands. They possess a deep understanding of Chinese consumers and cultural trends, produce new products at incredible speeds, and constantly experiment with new content formats and platforms. Following these brands is a must.
We also provide consulting, research services, as well as educational sessions for Western brands and investors.
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Are you a China agency that would like to promote your services? Contact us to learn about our advertising and sponsored content options.
Do you love exploring and analyzing the latest Chinese content and consumer trends? Contact us to apply to become a contributor.